AI-Powered Ecommerce Product Data Enrichment
Turn incomplete, messy product data into rich, conversion-ready listings. Our ecommerce product data enrichment technology uses AI to fill missing attributes, generate SEO-optimized descriptions, and standardize your catalog automatically.
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From raw supplier data to enriched product listings
Before: Raw Data
- Missing product specifications
- No SEO-optimized descriptions
- Inconsistent attribute formats
- Incomplete category mapping
After: Enriched Data
- Complete technical specifications
- SEO-ready product descriptions
- Standardized attribute values
- Accurate category classification
Better data drives better business results
Increase Conversions
Rich product data with complete specifications and compelling descriptions converts browsers into buyers. Customers find exactly what they need.
Reduce Returns
Accurate, detailed product information means fewer surprises for customers. When expectations match reality, return rates drop significantly.
Boost SEO Rankings
Search engines reward comprehensive product content. Enriched data with relevant keywords helps your products rank higher in organic search results.
How our enrichment technology works
Three simple steps to transform your product data quality.
Import your product data
Upload CSV, Excel, XML, or connect directly to your PIM, ERP, or ecommerce platform. Our system handles any format and automatically maps your fields.
AI analyzes and enriches
Our AI agents search the web for missing specifications, generate SEO-optimized descriptions in your brand voice, and standardize all attribute values.
Review and publish
Review AI suggestions, approve changes in bulk, and sync enriched products directly to your sales channels. Full control with minimal effort.
Save hundreds of hours on product data enrichment
Time to market
Cost savings vs manual
99% validated accuracy
Products enriched daily
Who benefits from product data enrichment?
Ecommerce retailers
Transform supplier feeds into compelling product listings. Fill missing specs, generate unique descriptions, and improve search visibility.
Marketplaces
Standardize product data from thousands of sellers. Ensure consistent quality and format across your entire catalog.
Brands & manufacturers
Maintain brand consistency across all retail partners. Ensure your products are represented accurately everywhere they're sold.
Complete product data enrichment coverage
Sync enriched data everywhere
Your enriched product data flows directly to wherever you sell - no manual re-entry required.
Ecommerce platforms
Direct sync to Shopify, WooCommerce, Magento, BigCommerce, PrestaShop, and 50+ other platforms with automatic format adaptation.
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Premium support and in-person workshops
Get expert help setting up your enrichment workflows. In-person workshops, training, and premium live support to maximize your data quality.
Learn moreLasso was a huge help in building the dataset for our shopping assistant pilot.
We appreciated how fast and intuitive the tool is - the team got up and running with it right away. The output quality is high, and features like the AI reasoning log and the ability to run different types of agents have been genuinely useful. Support via Slack was responsive and the team addressed every request we had almost immediately.
Dominik Dvořáček
CTO, Biano.cz
Frequently asked questions
Everything you need to know about ecommerce product data enrichment.
Product data enrichment is the process of enhancing your existing product information with additional details, specifications, descriptions, and attributes. This includes filling missing data, standardizing formats, generating SEO content, and ensuring consistency across all your sales channels.
Our AI achieves 99.2% accuracy by cross-referencing multiple data sources and using advanced validation. All enriched data goes through quality checks, and you have full control to review and approve changes before publishing.
We aggregate data from manufacturer websites, product databases, technical documentation, and verified online sources. Our AI validates information across multiple sources to ensure accuracy and reliability.
Most products are enriched within minutes. For large catalogs, we can process over 10,000 products per day. The exact time depends on the complexity of your products and the depth of enrichment required.
Yes, you have full control over enrichment rules. Define your brand voice for descriptions, set attribute priorities, specify data sources, and create custom validation rules to match your exact requirements.
Lasso integrates with all major ecommerce platforms, PIMs, and ERPs including Shopify, WooCommerce, Magento, Akeneo, and SAP. We also offer API access for custom integrations.