Insights, guides, and updates from the Lasso team to help you master your product data.
Product feed management is no longer a background ecommerce task. In 2026, it directly impacts whether your products are approved, visible, and profitable across Google Shopping, Meta, marketplaces, and affiliate channels. This guide explains the operating model modern teams use to scale feeds without scaling manual rework.
Jiri Stepanek
Product images are no longer just for shoppers. AI engines parse image metadata, alt text, and structured data to understand what your product looks like and how it compares. This guide covers how to optimize product images for discovery across search and AI engines.
Jiri Stepanek
Product tags can accelerate merchandising, filtering, and feed operations, but only when teams treat them as a governed system. This guide explains tags vs attributes, channel mapping strategies, and a practical workflow to keep catalog data consistent as you scale.
Jiri Stepanek
A strong product taxonomy is the backbone of ecommerce SEO and onsite search. This guide shows how to design scalable category trees, eliminate dead-end misc buckets, and map messy supplier taxonomies into a structure your team can maintain.
Jiri Stepanek
Strong product titles aren't copywriting luck—they're structured decisions. This guide delivers category-based title formulas, keyword placement rules, truncation logic, and platform requirements so your team can scale listings that rank and convert across all channels.
Jiri Stepanek
Variant catalogs break when teams mix option logic, grouping rules, and image mapping inconsistently. This guide delivers a practical product variant modeling framework that scales across platforms without creating listing chaos or feed failures.
Jiri Stepanek
