You can vibecode it in a week. Then spend a year making it work.

One week to a demo. Not one week to production.

About 11 months and 2 engineers.

And translations - DeepL is roughly 10x more expensive than what Lasso charges. Google Translate API is not far behind.

You're trading a predictable subscription for two senior engineers, six months of meetings, evals, prompt regressions, and an API bill that scales with your catalog. That's the actual trade.

We do not need to throw it away. Lasso has an SDK and an API - they enrich products into the system we already have.

That's how most of their customers do it. Nobody rips out their PIM.

Parallelize against what rate limits? Anthropic gives you a few hundred concurrent calls before throttling. Lasso spawns thousands of agents in parallel - months of infra work we would be redoing.

Sure, if you want hallucinated specs, no glossary control, no supplier-file context, and a tool our merch team can't actually use.

Translation exceptions. Brand terms, units, regional spellings, supplier quirks. Generic translators get them wrong every time. Lasso's uses your supplier files as context.

Lasso is modular. If we need a custom feature, they build it for us. We get flexibility without owning the codebase.

The data is ours. Export it any time, switch vendors, bring it in-house later if we really want. That is in their terms.

And one more thing - if we build it, it is frozen on day one. Lasso ships updates every week based on customer feedback. Our DIY version gets whatever we have time to maintain. Which is nothing, because we will be busy.

Supplier changes their feed format at 2am on a Sunday. Who fixes it? Me. Every time.

With Lasso that's their problem. They've already seen it from 50 other catalogs.

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