AI-Powered Product Categorization for Ecommerce

AI product categorization uses machine learning to automatically assign products to the correct categories in your taxonomy. Instead of manually sorting each product, AI analyzes titles, descriptions, images, and attributes to determine the best category match — across Google Product Categories, Amazon Browse Nodes, or your own custom taxonomy.

Lasso achieves 98%+ accuracy by analyzing multiple product signals — title, description, attributes, and images — and cross-referencing against known taxonomy patterns. All categorizations go through validation, and you have full control to review and adjust before publishing.

Lasso supports all major ecommerce taxonomies including Google Product Categories, Amazon Browse Nodes, Facebook/Meta Product Categories, eBay categories, and more. You can also import and use your own custom taxonomy tree, and map between multiple standards simultaneously.

Yes. Import your custom taxonomy via CSV or connect it from your PIM/ecommerce platform. Lasso learns your category structure and maps products accordingly. You can maintain your own taxonomy while simultaneously mapping to marketplace standards like Google or Amazon.

When AI encounters a product it hasn't seen before, it analyzes available signals — title keywords, attribute patterns, and similar products — to find the best category match. For edge cases, the system flags low-confidence categorizations for human review, so nothing gets published with a wrong category.

Lasso integrates with all major ecommerce platforms including Shopify, WooCommerce, Magento, BigCommerce, and PrestaShop, as well as PIM systems like Akeneo and ERPs like SAP. Categorized products sync directly to your platform with the correct category format. We also offer API access for custom integrations.