AI-Powered Product Categorization for Ecommerce
Stop wasting hours manually sorting products into categories. Lasso uses AI to automatically categorize your entire catalog, map to any taxonomy standard, and keep categories consistent across every sales channel.
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Manual product categorization doesn't scale
Inconsistent taxonomy across channels
Different marketplaces require different category structures. Manually maintaining Google, Amazon, and your own taxonomy is a never-ending task.
Misclassified products kill discoverability
Products in wrong categories don't show up in search or filters. 75% of shoppers leave within seconds when they can't find what they're looking for.
Manual mapping doesn't scale
With thousands of SKUs and constantly evolving marketplace taxonomies, your team can't keep up. New products pile up uncategorized.
Marketplace taxonomies keep changing
Google, Amazon, and other platforms update their category trees regularly. Staying compliant means constant rework and taxonomy specialist bottlenecks.
Correct categories drive real business results
Better Product Discoverability
When products are in the right categories, customers find them through search, filters, and navigation. Proper categorization increases add-to-cart rates by up to 30%.
Increased Conversions
Poor categorization can result in 50% fewer sales. AI ensures every product appears where shoppers expect it, with accurate attributes that drive purchase decisions.
Marketplace Compliance
Automatically map your products to Google Product Categories, Amazon Browse Nodes, and any other marketplace taxonomy. Stay compliant without manual rework.
How AI product categorization works
Three steps from chaotic product data to perfectly categorized catalog.
Import your product catalog
Upload CSV, Excel, XML, or connect directly to your ecommerce platform, PIM, or ERP. Lasso auto-detects your fields and existing category structure.
AI assigns categories automatically
Our AI analyzes product titles, descriptions, images, and attributes to determine the most accurate category. It maps to Google, Amazon, or your custom taxonomy tree simultaneously.
Review, approve, and sync
Review AI suggestions, approve changes in bulk, and sync categorized products directly to all your sales channels. Full control with minimal effort.
Categorize your entire catalog in minutes, not months
Category taxonomies supported
Categorization accuracy
Than manual categorization
Marketplace taxonomies
Who benefits from AI product categorization?
Multi-channel retailers
Keep categories consistent across Shopify, Amazon, eBay, and Google Shopping. One product, one source of truth, every channel automatically mapped.
Marketplaces & aggregators
Standardize product submissions from thousands of sellers into a unified taxonomy. Ensure consistent browsing experience regardless of how sellers categorize their products.
Brands with large catalogs
Categorize thousands of SKUs in minutes when launching on new platforms. Maintain your own taxonomy while automatically mapping to any marketplace standard.
Map to any category standard automatically
Sync categorized products everywhere
Your perfectly categorized products flow directly to every channel you sell on — no manual re-mapping required.
Ecommerce platforms
Direct sync to Shopify, WooCommerce, Magento, BigCommerce, PrestaShop, and 50+ other platforms with automatic category format adaptation.
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Premium support and in-person workshops
Get expert help setting up your categorization workflows. In-person workshops, training, and premium live support to maximize your taxonomy quality.
Learn moreLasso was a huge help in building the dataset for our shopping assistant pilot.
We appreciated how fast and intuitive the tool is - the team got up and running with it right away. The output quality is high, and features like the AI reasoning log and the ability to run different types of agents have been genuinely useful. Support via Slack was responsive and the team addressed every request we had almost immediately.
Dominik Dvořáček
CTO, Biano.cz
Frequently asked questions
Everything you need to know about AI product categorization for ecommerce.
AI product categorization uses machine learning to automatically assign products to the correct categories in your taxonomy. Instead of manually sorting each product, AI analyzes titles, descriptions, images, and attributes to determine the best category match — across Google Product Categories, Amazon Browse Nodes, or your own custom taxonomy.
Lasso achieves 98%+ accuracy by analyzing multiple product signals — title, description, attributes, and images — and cross-referencing against known taxonomy patterns. All categorizations go through validation, and you have full control to review and adjust before publishing.
Lasso supports all major ecommerce taxonomies including Google Product Categories, Amazon Browse Nodes, Facebook/Meta Product Categories, eBay categories, and more. You can also import and use your own custom taxonomy tree, and map between multiple standards simultaneously.
Yes. Import your custom taxonomy via CSV or connect it from your PIM/ecommerce platform. Lasso learns your category structure and maps products accordingly. You can maintain your own taxonomy while simultaneously mapping to marketplace standards like Google or Amazon.
When AI encounters a product it hasn't seen before, it analyzes available signals — title keywords, attribute patterns, and similar products — to find the best category match. For edge cases, the system flags low-confidence categorizations for human review, so nothing gets published with a wrong category.
Lasso integrates with all major ecommerce platforms including Shopify, WooCommerce, Magento, BigCommerce, and PrestaShop, as well as PIM systems like Akeneo and ERPs like SAP. Categorized products sync directly to your platform with the correct category format. We also offer API access for custom integrations.