Changelog

Platform and reliability

• System backups extended from 7 to 30 days, now stored on a separate server for additional safety
• Faster performance when enriching very large batches of cells at once
• Credits are returned automatically when an operation fails in the app
• Improved quality of auto-generated prompts, rolled out across more workflow steps
• Security, database, and infrastructure optimizations

New and improved features

• Pre-generate enrichment at extraction — automatically draft values for every column based on the extracted assortment, so teams spend less time on manual setup
• WebP and image export formats — WebP support plus conversion to other formats when exporting images
• Invisible characters in descriptions — support for characters such as non-breaking spaces in product copy
• Alt text in rich-text — image alt attributes for better SEO in formatted product descriptions
• Credit usage emails — notifications when credit consumption reaches configured thresholds
• Onboarding tutorials — four interactive walkthroughs and a task checklist for new users
• PDF instructions — upload PDFs (copy manuals, SOPs) directly into workflow instructions

Fixes and UI polish

• Simplified export menu, easier copying, and cleaner UI across several screens
• Fixes for bulk enrichment, enum formats, user permissions, modal visibility, and dozens of smaller issues
• Stability improvements to the competitive monitoring beta

Rich-text HTML templates. Rich-text columns can now generate more complex HTML layouts from predefined templates, including embedded images. The feature is optional out of the box, and your team can upload custom templates to match your brand.

Smarter image handling. Lasso analyzes what appears in product images and uses that context to decide how each image should be processed in the background — improving consistency when enriching large catalogs.

Suggest new attributes during extraction. When mapping a new product category, Lasso can propose new columns and fill them in one step — not only pick from attributes you already have. Available in the extraction flow and directly in the table view.

API and developer resources. The REST API received several improvements, alongside expanded documentation and SDKs for building custom integrations. See the API quickstart to get started.

Lasso is now live — an AI-powered platform for e-commerce product data. Import messy catalogs, enrich products with missing specs and descriptions, and publish channel-ready output at scale.

Core workflows include CSV import, AI mapping, enrichment, and review before export. Start free or book a demo to walk through your catalog.