Insights, guides, and updates from the Lasso team to help you master your product data.
Most conversion gains on product detail pages do not come from redesigns. They come from fixing the fields shoppers need in the first screen: clear images, decision attributes, shipping clarity, fit or compatibility signals, and high-intent FAQs powered by clean product data.
Jiri Stepanek
Most ecommerce teams confuse cleansing, normalization, and enrichment, leading to repeated feed errors and weak product listings. This guide explains the differences with real examples and shows you the proven sequence for fixing catalog data without rework.
Jiri Stepanek
Most ecommerce teams know they need better product data, but not where to start. This guide defines product data enrichment, shows the highest-impact fields to prioritize, and gives you an 80/20 rollout plan for Shopify, Amazon, and Google Merchant Center.
Jiri Stepanek
Bad product data quietly kills both conversion and visibility. This practical checklist covers 30 high-impact fields your team should validate across titles, attributes, media, identifiers, inventory, and channel-specific feed rules.
Jiri Stepanek
Most ecommerce descriptions fail because they are hard to scan, feature-heavy, and low on trust. This guide shows a repeatable structure, real examples, and a QA workflow your team can use across Shopify, Amazon, and product feeds.
Jiri Stepanek
Shoppers do not discover products by accident anymore. In 2026, ranking and conversion depend on searchable attributes, clean taxonomy, and rules that adapt to intent in real time. This guide shows six practical fixes ecommerce teams can apply this quarter.
Jiri Stepanek
