Insights, guides, and updates from the Lasso team to help you master your product data.
Google Merchant Center feed optimization is not just about filling required fields. This practical guide shows ecommerce teams how to improve titles, GTIN quality, product types, images, and price or availability sync to prevent disapprovals and scale Shopping performance.
Jiri Stepanek
Google taxonomy mapping decides whether your products are classified correctly, shown for relevant searches, and approved in channel feeds. This guide gives practical rules, edge-case handling, and a workflow your ecommerce team can scale.
Jiri Stepanek
GPT-4o retirement in ChatGPT is official on February 13, 2026. If your product content, merchandising, or data workflows touch ChatGPT, you need a quick audit, a safe fallback, and a plan to keep quality steady.
Jiri Stepanek
Managing 1,000 SKUs across multiple sales channels does not require separate content workflows. This guide shows how to build one canonical product schema, apply channel-level transformation rules, and publish faster with fewer listing errors.
Jiri Stepanek
Most ecommerce teams still tune product listing order by intuition, then wonder why conversion stalls. This guide shows how to rank products with structured attributes, set practical business guardrails, and validate every change with disciplined A/B testing.
Jiri Stepanek
If you merge supplier catalogs without rules, you get duplicate SKUs, conflicting attributes, and unstable listings. This guide shows a practical merge framework for deduping, schema harmonization, conflict resolution, and source-of-truth governance across channels.
Jiri Stepanek