Insights, guides, and updates from the Lasso team to help you master your product data.
AI checkout is no longer a novelty. New payments data shows consumers are increasingly open to AI completing purchases, which makes data quality and operational safeguards the new competitive edge for retailers.
Jiri Stepanek
Translation gets the words right. Localization gets the experience right. This guide covers what ecommerce teams need to adapt beyond language — measurement units, sizing conventions, cultural tone, regulated claims, and category-specific terminology for each market.
Jiri Stepanek
Google AI Mode and AI Overviews are reshaping how shoppers discover products. This guide breaks down what stays the same in ecommerce SEO, what changes, and why structured product data now beats blog content for shopping queries.
Jiri Stepanek
AI can generate product descriptions fast, but it can also generate claims that violate regulations. This guide covers compliance checks for AI product copy — restricted phrases, regulated categories, safety claims, environmental assertions, and audit trail requirements.
Jiri Stepanek
AI can generate product descriptions at scale, but without clear brand guardrails, the output sounds generic. This guide shows ecommerce teams how to build style guides, do/don't lists, template prompts, and approval workflows that keep AI-generated copy consistently on-brand.
Jiri Stepanek
Choosing an AI enrichment platform is no longer about who writes the nicest description. The right decision depends on source quality, validation logic, confidence handling, workflow control, integrations, and unit economics by SKU. This guide gives ecommerce teams a practical evaluation framework before signing a contract.
Jiri Stepanek
