Insights, guides, and updates from the Lasso team to help you master your product data.
Missing EAN/GTIN does not always mean you have to block a product. This guide explains when identifiers are required, what valid fallback data looks like, and how to build a workflow that keeps products listed without accumulating data debt.
Jiri Stepanek
No-results searches are one of the fastest ways to lose ready-to-buy shoppers. This playbook shows ecommerce teams how to track dead-end queries, improve synonyms and ranking, close product-data gaps, and route users into high-intent category paths instead of empty pages.
Jiri Stepanek
Most ecommerce teams treat on-site search and SEO as separate channels. In practice, both depend on the same product data quality: attributes, taxonomy, and feed consistency. This guide shows how to use one data workflow to improve search relevance and organic landing page performance together.
Jiri Stepanek
Most conversion gains on product detail pages do not come from redesigns. They come from fixing the fields shoppers need in the first screen: clear images, decision attributes, shipping clarity, fit or compatibility signals, and high-intent FAQs powered by clean product data.
Jiri Stepanek
Most ecommerce teams confuse cleansing, normalization, and enrichment, leading to repeated feed errors and weak product listings. This guide explains the differences with real examples and shows you the proven sequence for fixing catalog data without rework.
Jiri Stepanek
Most ecommerce teams know they need better product data, but not where to start. This guide defines product data enrichment, shows the highest-impact fields to prioritize, and gives you an 80/20 rollout plan for Shopify, Amazon, and Google Merchant Center.
Jiri Stepanek