An AI-first home for your product data and assets

Build a data model around your products, with reusable attributes and clear rules that keep information consistent as you grow.

Manage your entire assortment in one workspace, with a clear view of what’s ready and what still needs attention.

Keep images and files in one organized library, with metadata and version history so your team can always find the right asset.

Give your team a shared workspace to collaborate in real time and discuss changes, while you control who can view and edit.

Define the terms, translations, and custom rules your team uses. AI works from these guidelines to keep all content consistent.

Connect your catalog with analytics and competitor insights to find opportunities, then test content changes to learn what works.

Manage access and budgets through clear roles and permissions, with audit logs that help your team stay accountable.

Keep changes and decisions connected to your products, giving your team and AI agents a reliable record to work from.

Connect your data sources and sales platforms in one workflow, with Lasso as your standalone PXM or an extension of your existing PIM.

Manage product information in one place and send the right content to each store, marketplace, or XML feed.