Merino base layerContent, SEO and GEO
Richer product data and on-brand content that helps you sell
Product content you’re proud to publish
Create rich descriptions and polished images that help customers choose. Keep product details consistent across thousands of products.
Trail backpack 28LCreate beautiful images and validate each one
Generate new visuals or give existing photos a professional finish. AI enhances images, replaces backgrounds, and validates results.
SEO and GEO best practices, built in
Create product pages with relevant internal links, descriptive alt text, and clear titles and metadata, following best practices from the start.
Rich descriptions in your own style
Build rich templates in a visual editor, no coding needed. Advanced users can use HTML, CSS, and JavaScript to match their site’s style.
Manage and enrich your category tree
Let AI categorize products within your taxonomy and create the descriptions, attributes, and other details each category needs.
Alex Morgan5 min ago
Alex MorganMove faster as a team
Share views and AI instructions with colleagues. Discuss changes in tables and on products, so everyone stays on the same page.
Your brand, in every word
Give AI your brand guidelines and translation glossaries so tone, style, and terminology stay consistent across products and languages.
Enrich every attribute, across every data type.
Fill missing parameters and handle specialized tasks in one workflow. AI supports all data types and returns results in your format, with evidence you can verify.
Let AI suggest the right attributes
Help customers, search engines, and AI understand your products. Discover useful attributes, including new additions to your catalog.
Describe the calculation. AI builds the formula
Explain what you need in plain language. AI creates a formula that applies the same rules every time, without needing to know the syntax.
Specialized AI agents for every task
Build workflows around your team’s needs with specialized tools for web research, enrichment, image analysis, and more.
Connect products that belong together
Link related products and items bought together for recommendations, from simple pairs to complex networks across your catalog.
Import your SOPs, style guides, and brand manuals
Start with your existing SOPs, style guides, and brand manuals. Lasso turns them into AI instructions, so you don’t start from scratch.
Run bulk actions across your catalog
Select thousands of products and run enrichment, content generation, and validation together, with agents working in parallel.