Insights, guides, and updates from the Lasso team to help you master your product data.
Most ecommerce descriptions fail because they are hard to scan, feature-heavy, and low on trust. This guide shows a repeatable structure, real examples, and a QA workflow your team can use across Shopify, Amazon, and product feeds.
Jiri Stepanek
Shoppers do not discover products by accident anymore. In 2026, ranking and conversion depend on searchable attributes, clean taxonomy, and rules that adapt to intent in real time. This guide shows six practical fixes ecommerce teams can apply this quarter.
Jiri Stepanek
Product feed management is no longer a background ecommerce task. In 2026, it directly impacts whether your products are approved, visible, and profitable across Google Shopping, Meta, marketplaces, and affiliate channels. This guide explains the operating model modern teams use to scale feeds without scaling manual rework.
Jiri Stepanek
Product images are no longer just for shoppers. AI engines parse image metadata, alt text, and structured data to understand what your product looks like and how it compares. This guide covers how to optimize product images for discovery across search and AI engines.
Jiri Stepanek
Product tags can accelerate merchandising, filtering, and feed operations, but only when teams treat them as a governed system. This guide explains tags vs attributes, channel mapping strategies, and a practical workflow to keep catalog data consistent as you scale.
Jiri Stepanek
A strong product taxonomy is the backbone of ecommerce SEO and onsite search. This guide shows how to design scalable category trees, eliminate dead-end misc buckets, and map messy supplier taxonomies into a structure your team can maintain.
Jiri Stepanek