Insights, guides, and updates from the Lasso team to help you master your product data.
Managing 1,000 SKUs across multiple sales channels does not require separate content workflows. This guide shows how to build one canonical product schema, apply channel-level transformation rules, and publish faster with fewer listing errors.
Jiri Stepanek
Most ecommerce teams still tune product listing order by intuition, then wonder why conversion stalls. This guide shows how to rank products with structured attributes, set practical business guardrails, and validate every change with disciplined A/B testing.
Jiri Stepanek
If you merge supplier catalogs without rules, you get duplicate SKUs, conflicting attributes, and unstable listings. This guide shows a practical merge framework for deduping, schema harmonization, conflict resolution, and source-of-truth governance across channels.
Jiri Stepanek
Missing EAN/GTIN does not always mean you have to block a product. This guide explains when identifiers are required, what valid fallback data looks like, and how to build a workflow that keeps products listed without accumulating data debt.
Jiri Stepanek
No-results searches are one of the fastest ways to lose ready-to-buy shoppers. This playbook shows ecommerce teams how to track dead-end queries, improve synonyms and ranking, close product-data gaps, and route users into high-intent category paths instead of empty pages.
Jiri Stepanek
Most ecommerce teams treat on-site search and SEO as separate channels. In practice, both depend on the same product data quality: attributes, taxonomy, and feed consistency. This guide shows how to use one data workflow to improve search relevance and organic landing page performance together.
Jiri Stepanek
