Insights, guides, and updates from the Lasso team to help you master your product data.
When suppliers use different naming patterns, your catalog becomes harder to search, harder to advertise, and harder to scale. This guide shows ecommerce teams how to standardize product titles with templates, normalization rules, brand/model extraction, and channel-specific length constraints.
Jiri Stepanek
Generative Engine Optimization (GEO) is how ecommerce brands earn mentions in AI-generated shopping answers. This guide explains what GEO means, what content and data AI engines use, and how to structure your catalog so it gets retrieved — not ignored.
Jiri Stepanek
Google Merchant Center disapprovals usually fall into two buckets: policy violations or product data quality issues. This guide shows how to tell them apart, fix them quickly, and build a workflow that prevents recurring feed failures.
Jiri Stepanek
Google Merchant Center feed optimization is not just about filling required fields. This practical guide shows ecommerce teams how to improve titles, GTIN quality, product types, images, and price or availability sync to prevent disapprovals and scale Shopping performance.
Jiri Stepanek
Google taxonomy mapping decides whether your products are classified correctly, shown for relevant searches, and approved in channel feeds. This guide gives practical rules, edge-case handling, and a workflow your ecommerce team can scale.
Jiri Stepanek
GPT-4o retirement in ChatGPT is official on February 13, 2026. If your product content, merchandising, or data workflows touch ChatGPT, you need a quick audit, a safe fallback, and a plan to keep quality steady.
Jiri Stepanek
