Insights, guides, and updates from the Lasso team to help you master your product data.
Structured data is the bridge between your product pages and rich results, AI answers, and shopping features. This guide covers which schema types ecommerce sites should implement in 2026, what properties matter, and how enriched product data feeds schema at scale.
Jiri Stepanek
Cutting listing time by 50% starts with workflow redesign, not faster writers. Automate field mapping, run enrichment before QA, and route review by risk tier to turn weeks into days.
Jiri Stepanek
Variant complexity grows exponentially without limits. Set category-level caps for size, color, and pack options, build parent-child grouping rules, and map images at SKU level to prevent selector chaos and channel rejections.
Jiri Stepanek
Product feed optimization is the single most impactful thing you can do to improve your e-commerce performance. A well-optimized feed means better visibility in shopping channels, higher click-through rates, and ultimately more revenue. In this guide, we break down the exact strategies top-performing e-commerce teams use.
Jiri Stepanek