AI-Powered Product Data Enrichment for Magento
Magento powers enterprise ecommerce. Lasso matches that complexity with AI that understands attribute sets, configurable products, and multi-website catalog management.
Featured in
Our team brings experience from
Built for Magento & Adobe Commerce
Handle complex attribute sets, configurable products, and multi-website catalogs with AI-powered enrichment.
Map to Attribute Sets
Import products from any source. AI automatically maps data to the correct attribute sets based on product categories and types.
Enrich for Enterprise
AI generates detailed specifications, SEO content, and professional product data that meets enterprise standards.
Sync to All Websites
Push enriched products to multiple websites and store views with website-specific content, pricing, and inventory.
See it in action.
50 products in under 2 minutes.
- Watch our CEO list a batch of new products in a real-world scenario.
- Create a clean product schema from an old Excel template.
- Start from a messy supplier document with missing product data.
- See AI automatically map, enrich, and upload everything to the store.
- Book a demo and we'll run the same workflow on your own data.
Why Magento merchants choose Lasso
Enterprise ecommerce requires enterprise-grade tooling. Lasso is built to match that complexity.
Attribute set mapping
AI automatically maps enriched data to the correct attribute sets based on product categories and types.
Multi-website sync
Manage product data across multiple websites and store views with website-specific content and pricing.
Fast bulk updates
External processing means no slow admin imports. Update thousands of products without straining your server.
Migration & upgrade ready
Perfect for cleaning and enriching catalog data during platform migrations or version upgrades.
Smart workspace for attribute sets.
An intuitive, Excel-like editor that understands your attribute set structure. Real-time collaboration with full control over complex catalogs.
AI agents for complex catalogs.
AI agents run in parallel externally, pull verified web data, and automatically complete attributes, SEO texts, and images—no slow admin imports.
Multi-website sync made simple.
Integrate via REST API, manage team permissions, and keep all your websites and store views perfectly in sync from one place.
Save hundreds of hours per week.
Put an end to manual data entry.
Complete attribute data drives better filtering, search, and conversion rates across all your store views.
External processing means no slow admin imports. Update thousands of products in minutes, not hours.
SEO-optimized content drives stronger visibility in traditional and AI-powered search across all websites.
Frequently asked questions
Everything you need to know about using Lasso with Magento.
Yes, Lasso works with both Magento Open Source and Adobe Commerce (formerly Magento Commerce). We support all versions from 2.3 onwards.
Lasso can map your enriched product data to specific attribute sets. You can define rules based on categories or product types to ensure data goes to the right attributes.
Absolutely. Many customers use Lasso to clean and enrich their catalog data during migration. It is a perfect opportunity to fix years of data quality issues.
Yes, we support MSI for managing inventory across multiple sources and stock assignments as part of your product data sync.
Lasso was a huge help in building the dataset for our shopping assistant pilot.
We appreciated how fast and intuitive the tool is - the team got up and running with it right away. The output quality is high, and features like the AI reasoning log and the ability to run different types of agents have been genuinely useful. Support via Slack was responsive and the team addressed every request we had almost immediately.
Dominik Dvořáček
CTO, Biano.cz
