Insights, guides, and updates from the Lasso team to help you master your product data.
Cutting listing time by 50% starts with workflow redesign, not faster writers. Automate field mapping, run enrichment before QA, and route review by risk tier to turn weeks into days.
Jiri Stepanek
Variant complexity grows exponentially without limits. Set category-level caps for size, color, and pack options, build parent-child grouping rules, and map images at SKU level to prevent selector chaos and channel rejections.
Jiri Stepanek
Product feed optimization is the single most impactful thing you can do to improve your e-commerce performance. A well-optimized feed means better visibility in shopping channels, higher click-through rates, and ultimately more revenue. In this guide, we break down the exact strategies top-performing e-commerce teams use.
Jiri Stepanek