Insights, guides, and updates from the Lasso team to help you master your product data.
Bulk uploads should not feel like a rollback risk. This guide gives ecommerce teams a practical Shopify workflow for CSV format, variant logic, metafields, media, and QA so listings go live cleanly on the first pass.
Jiri Stepanek
Catalog issues usually start before data reaches your storefront or feed channel. This framework shows ecommerce teams how to combine validation rules, statistical sampling, and human review gates to prevent expensive listing errors before publishing.
Jiri Stepanek
If AI crawlers cannot access your product pages, your products will not appear in AI-generated shopping answers. This guide covers robots.txt for AI bots, JavaScript rendering issues, sitemap hygiene, canonicalization, and content accessibility for LLMs.
Jiri Stepanek
Most ecommerce search problems are not algorithm problems. They are data and UX execution problems. Use this technical checklist to tune autocomplete, typo handling, synonyms, facets, and no-results recovery so shoppers find products faster and convert more often.
Jiri Stepanek
Faceted navigation can either accelerate purchase decisions or trap shoppers in empty result pages. This guide shows ecommerce teams how to choose the right facets, prevent dead-end combinations, and turn product data quality into higher conversion rates.
Jiri Stepanek
Most feed errors are preventable. A structured feed QA checklist that combines unit tests, pre-launch sampling, CI/CD gates, and post-publish alerting stops bad data before it reaches Google, Amazon, or Meta and costs you impressions.
Jiri Stepanek
