Insights, guides, and updates from the Lasso team to help you master your product data.
A strong product taxonomy is the backbone of ecommerce SEO and onsite search. This guide shows how to design scalable category trees, eliminate dead-end misc buckets, and map messy supplier taxonomies into a structure your team can maintain.
Jiri Stepanek
Strong product titles aren't copywriting luck—they're structured decisions. This guide delivers category-based title formulas, keyword placement rules, truncation logic, and platform requirements so your team can scale listings that rank and convert across all channels.
Jiri Stepanek
Variant catalogs break when teams mix option logic, grouping rules, and image mapping inconsistently. This guide delivers a practical product variant modeling framework that scales across platforms without creating listing chaos or feed failures.
Jiri Stepanek
Shopify CSV imports fail for predictable reasons: wrong encoding, broken delimiters, missing required fields, variant mapping mistakes, and invalid image URLs. This guide gives your ecommerce team a practical troubleshooting workflow to catch issues before they break listings.
Jiri Stepanek
Most shopping campaigns hit a performance ceiling not because of bidding strategy, but because of weak product data. Missing attributes, vague titles, and poor segmentation limit visibility before your budget even matters. This guide shows you the feed improvements that lift CTR, match quality, and profitability.
Jiri Stepanek
Messy supplier feeds can break listings, search filters, and paid campaigns in a single sync. This guide shows how to standardize product data with AI using mapping logic, normalization rules, validation gates, and exception handling that protects live catalogs while automating the heavy lifting.
Jiri Stepanek