Jiri Stepanek
Founder of Lasso
Jiri Stepanek is the founder of Lasso, an AI-native PIM for e-commerce product data, backed by Miton. He founded Goodbye.cz in 2020, a modern funeral-services company that has supported more than 2,000 Czech families, led it as CEO until May 2025 and now advises it. He was named to Forbes 30 Under 30 Czech Republic in 2025, founded PetGotLost.com and the podcast agency PalmMedia, and co-founded Pulsar Defense Labs.
Articles
- The State of Czech Product Data: A Third of Products Ship Without a Description
- Universal Commerce Protocol News: AI Shopping Moves From Demos to Rails
- Amazon Shop Direct Product Feeds: What Changed for Retailers in 2026
- Klaviyo + Shopify Locale-Aware Catalogs: March 2026 Ecommerce AI News
- Google Canvas in AI Mode Goes U.S.-Wide: What Retail Teams Should Do
- Amazon Seller Central AI Canvas: What Changed on March 4, 2026
- NVIDIA Earnings and AI Ecommerce News: What Retail Teams Should Do Now
- Shopee Brands Summit 2026: What AI-Powered Shopping Means for Retailers
- AI Commerce News: Shopify’s Q4 Results Signal a New Retail Reality
- E-commerce Product Data Cleansing: The Complete Guide to Clean Catalog Data
- E-commerce Product Data Feeds: What They Are and How to Optimize Them
- E-commerce Product Data Migration: How to Move Your Catalog Without Losing Data
- E-commerce Data Scraping: Legal Considerations, Use Cases, and Why Enrichment Wins
- How to Implement Structured Data for E-commerce Products: A Step-by-Step Guide
- AI Checkout Is Moving From Test to Default: What Retailers Should Do Now
- AI Localization for Ecommerce: Beyond Translation (Units, Tone, Compliance)
- AI Mode, AI Overviews, and Shopping: How Ecommerce SEO Changes in 2026
- How to Keep AI Product Copy Compliant (Claims, Safety, Regulated Categories)
- How to Keep AI Product Copy On-Brand (Style Guides + Guardrails)
- AI Product Data Enrichment Tools: What to Compare Before You Buy
- AI Shopping Assistants Are Here: What They Read From Your Catalog
- AI Translation for Ecommerce in 2026: Picking the Right Tool for Catalogs
- Amazon Flat File Templates Explained: How to Use Them Without Pain
- Amazon Listing Optimization in 2026: Titles, Bullets, Images, and Attributes
- Amazon’s Rufus Update Signals a New Era of Agentic Shopping
- Attribute Enrichment: Turning Empty Columns into Sellable Listings
- Bulk Product Listing on Shopify in 2026: The No-Drama Workflow
- How to Reduce Catalog Errors Before Publishing: A Validation Framework
- Is Your Ecommerce Site Crawlable by LLMs? How to Test and Fix It
- Ecommerce Site Search Checklist: Autocomplete, Typos, Synonyms, Facets
- Filters That Convert: How to Design Facets Shoppers Actually Use
- How to Build a Feed QA Checklist Before You Push Live
- How to Fix Inconsistent Product Titles Across Suppliers
- GEO for Ecommerce in 2026: How to Get Mentioned by AI Shopping Engines
- Fixing Google Merchant Center Errors: The Most Common Disapprovals
- Google Merchant Center Feed Optimization: A Practical Guide
- Google Product Taxonomy Mapping: How to Choose the Right Categories
- How to List 1,000 Products Across Channels Without Duplicate Work
- Merchandising With Attributes: How to Rank Products Without Guessing
- How to Merge Multiple Supplier Catalogs into One Clean Structure
- How to Handle Missing EAN/GTIN and Still List Products
- The No Results Playbook: Fixing Search Dead Ends
- On-Site Search vs SEO: How Product Data Powers Both
- PDP Optimization: The Fields That Move Conversion (Backed by Product Data)
- Product Data Cleansing vs Enrichment vs Normalization (Simple Definitions + Examples)
- Product Data Enrichment in 2026: What to Enrich First and Why
- Product Data Quality Checklist: The 30 Fields That Drive Sales + Visibility
- Product Descriptions That Sell: Structure, Examples, and Common Mistakes
- 6 Practical Ways to Boost Product Discovery in 2026
- Product Feed Management in 2026: What It Is and Why It Matters
- Product Images for GEO: Metadata, Alt Text, and AI Indexing Basics
- Product Tagging 101: A Practical Guide for Ecommerce Teams
- Product Taxonomy for Ecommerce: How to Structure Categories for SEO + Search
- Product Titles That Convert: A Template Library by Category
- Product Variants Done Right: Size, Color, and Pack Rules That Prevent Catalog Chaos
- Shopify Import Errors: The Most Common CSV Issues and How to Fix Them
- How to Improve Shopping Ads Performance with Better Product Data
- How to Standardize Supplier Product Data with AI (Without Breaking Your Catalog)
- Structured Data for Ecommerce: Product Schema You Should Implement in 2026
- Time-to-Market for New Products: How to Cut Listing Time by 50%+
- Variant Option Limits Playbook: Size/Color/Pack Rules for Cleaner Listings
- How to Optimize Your E-commerce Product Feeds for Maximum Visibility