Insights, guides, and updates from the Lasso team to help you master your product data.
Dirty product data costs mid-market e-commerce companies 23% of potential revenue. This guide covers the most common data quality issues, proven cleansing techniques, and how to choose between automated and manual approaches for your catalog.
Jiri Stepanek
Product data feeds are the bridge between your catalog and every shopping channel where you sell or advertise. This guide explains what feeds are, the formats different channels require, common errors that cause disapprovals, and how to optimize your feeds for better visibility and performance.
Jiri Stepanek
83% of data migrations exceed budget, timeline, or fail to deliver intended outcomes. This guide covers why migrations fail, how to map data correctly, and the complete checklist for moving your product catalog to a new platform without losing critical information.
Jiri Stepanek
E-commerce data scraping powers competitive intelligence, price monitoring, and catalog building—but it comes with legal complexity and data quality challenges. This guide covers when scraping makes sense, how to stay compliant, and why enrichment often delivers better results than scraping alone.
Jiri Stepanek
Websites implementing schema markup see 20-35% higher click-through rates. This guide walks through implementing product structured data step by step, following Google Search Central requirements, with testing procedures and tips for using enriched product data to improve schema quality.
Jiri Stepanek
Translation gets the words right. Localization gets the experience right. This guide covers what ecommerce teams need to adapt beyond language — measurement units, sizing conventions, cultural tone, regulated claims, and category-specific terminology for each market.
Jiri Stepanek